Key highlights:
- Don’t bother with dirty old ads; TikTok is the new kid on the block (and your target demographic). More than 1.5 billion monthly users, mostly Gen Z and Millennials – who are the driving force of the crypto revolution – make it an ideal playground for blockchain companies.
- Create short, snippy videos that break down advanced blockchain issues using jokes, real-life analogies and perhaps a meme or two.
- Don’t just post; participate. Use hot topics, partner with influencers that have a real relationship with your brand, and write in a way that feels authentic, not like a last-minute sales pitch.
It’s an ever-changing social media landscape, and TikTok is one of the most versatile platforms for companies who want to attract young, tech-savvy people. Short-form video formats and a large active audience make TikTok an attractive platform for blockchain companies to reach new customers and increase awareness about their brands.
In this post, we’ll cover four viral TikTok strategies that can enable blockchain brands to thrive on the platform.
The Power and Influence of TikTok
TikTok’s numbers are simply staggering. With 1.58 billion users worldwide (and rising) monthly active members, it is one of the world’s fastest-growing social media platforms. And although best known for dance videos and goofy humour, TikTok has grown into an education, discovery and yes, crypto TikToking site.
For blockchain brands, TikTok is more than a choice. Gen Z and Millennials account for more than 60% of the platform’s users. These are the people that fuel crypto and they are thirsty for innovation and want to connect with brands that can make them understand.
But TikTok is not all about numbers, it’s influence. TikTok creators or influencers are extremely effective in setting trends and engaging audiences. A single, strategically placed reference from a crypto TikTok influencer can generate more buzz than a month’s worth of paid advertisements.
If you want to really get into the TikTok marketing game, the only way to do it right is to learn about the dynamic and what you can do with it. This is where companies such as EmoneyMax step in and offer customized solutions for blockchain brands to go viral while staying true to themselves.
1. Lean Into Trending Challenges and Audios
TikTok thrives on trends. A catchy video or challenge, getting on the next hot fad is a surefire way to increase awareness.
For blockchain brands, that means you have to figure out how to seamlessly monetize your project on the latest TikTok challenges. An NFT brand might initiate an art-themed challenge, for instance.
TikTok has an “Discover” section where you can see what’s popular. Then come up with ways to adapt the trend to fit your brand’s message.
Let’s say that your crypto token creates a challenge where people are asked to share their “crypto journey” with a viral soundbite. Not only does this create excitement, it also taps into the emotions involved in investing, FOMO (fear of missing out) at its best.
And if you’re not quite sure where to begin? EmoneyMax is the leading company when it comes to creating engaging, trends-driven campaigns. We offer shilling services and social media writing that can help your brand ride the wave like a pro.
2. Prioritize Concise, Attention-Grabbing Content
On TikTok, attention spans are measured in seconds. If you don’t catch audiences within the first three seconds, you’ve lost them.
For blockchain brands this simply means letting go of the technical and getting plain. Make short, snappy videos that talk through your project in laymen’s terms. Don’t be afraid to use humor, familiar analogies, or memes to explain complex things such as decentralization or staking.
For example:
- Rather than: “We are using cutting edge blockchain consensus protocols to provide the highest transaction speeds.”
- Try: “Sick of waiting for crypto to pay? We make it fast. Like, really fast. 🚀”
You just need to make it look good. Bold text effects, cuts, and graphic imagery will keep viewers riveted to the screen. And don’t forget the call-to-action (CTA)—go to your site, follow your page, join your community.
Below is a small table describing some of the most important TikTok content recommendations for blockchain brands:
| Content Tip | Why It Works |
| Use trends and audios | Increases discoverability and virality |
| Keep it short (15–60 seconds) | Matches TikTok’s fast-paced nature |
| Add clear CTAs | Drives engagement and conversions |
| Use text overlays | Makes content accessible and attention-grabbing |
| Collaborate with influencers | Boosts credibility and reach |
When content writing seems like too much, EmoneyMax is your man. Our graphic design and content writing services ensure that your TikTok videos are professional, and ready to go.
3. Embed Your Brand Within the TikTok Community
TikTok is not a platform, it’s a culture. Blockchain brands must blend into the crowd if they want to thrive and not stick out like a sore thumb.
That means providing content that feels real, not marketing. Work with TikTok influencers who are real and true to your audiences. These artists understand how to engage TikTok’s userbase and will present your brand in a natural, engaging manner.
A crypto marketing strategy, for instance, could involve working with a writer that posts educational material on personal finance. They might pitch your project, present your app or even write a tutorial about using your platform — but still do it in their own style.
TikTok users are 1.8 times more likely to find something new to talk about on the app than any other social media platform. This makes it the ideal platform to showcase your blockchain brand to a massive audience.
EmoneyMax is very good at connecting brands to the right influencers, and each collaboration feels natural and meaningful. From community management to hype building campaigns, we know how to get your brand into the TikTok ecosystem at a whim.
4. Strike a Balance Between Entertainment and Promotion
TikTok isn’t a platform for sales pitches. Blockchain brands should emphasize storytelling, humor, and value-add in order to be successful with their followers.
Think about it: Why should anyone take an interest in your crypto project if they haven’t had a chance to experience its effects? But rather than bombarding users with statistics and facts, present your message in more relatable examples.
The point is to entertain first and spread second. And if you don’t know where to start, EmoneyMax can help. Our marketing solutions balance fun and efficiency in order to ensure your TikTok advertising appeals to users and creates results.
Amplify Your Efforts with Paid Tactics
Organic development is fantastic, but you sometimes just want a little boost. TikTok’s advertising platform provides many different ways for blockchain brands to expand their audience.
From in-feed ads to hashtag challenges designed by you, TikTok ads can target a specific demographic and generate conversions. And the best part? Crypto ads are integrated seamlessly with the platform, which eliminates unwanted ads.
But advertising on TikTok is not just a matter of clicking a button. You need a strategy. That’s where EmoneyMax comes in. Our experience in crypto PR, upvoting, and news sites make sure your campaigns are heard at the right moment.
Working with EmoneyMax for The Best Crypto TikTok Experience…
As a crypto marketing agency, EmoneyMax provides a comprehensive service package to guide blockchain companies on TikTok. From community management and social media syndication, to strategic internal shilling and influencer relations, the EmoneyMax team is known for bringing top-notch results. In partnership with our skilled professionals, you can unleash TikTok’s potential and set your brand up for the long run.
Incorporating the tide of TikTok is a great opportunity for blockchain companies to reach the next generation of customers. By following these 4 viral strategies and partnering with the team at EmoneyMax, you will be able to push your crypto marketing campaign further and generate meaningful traffic and engagement on this ever-changing platform.
